Buick LeSabre Convertible 1961 Buick automobile industry pushed up the rankings after slipping to ninth place in 1960. The decline is alarming for Buick, which flew high in the mid-1950s in third place in the U.S. automotive industry.
Ninth place showing the worst position since 1905. Something must be done to resolve the issue.
The first step taken in 1959 by Edward D. Rollert who took control of Buick Division. He first determines to improve the quality, which has gone down.
Second, he set up how to put the product to be more in tune with the times. His efforts appear in the lineup, featuring a 1961 Buick's first model, the Special.
The Buick LeSabre came with a 364-cid, 235/250 horsepower V-8 engine.
Although the size wheelbases (123 inches on the LeSabre) and the model name is taken, the driveline (no more torque tube) and all turned into new ones. So the latest styles do not adopt the old style, the new model left the slogan "Delta Wing" fins, lights sloping.
The snazzier interior of the Buick LeSabre convertible helped boost sales
Fortunately, luck has returned to the Buick. The result is a line most interesting and sellable to the full-size Buick has produced for some time. Among these are conversion LeSabre, which has a price of about $ 3,382, about $ 400 more than the ragtop Chevy.
The Buick model names made the 1961 restyling, but the Delta Wing fins did not.
But, with a 364-cid Buick came, 235/250-horsepower V-8, along with a snazzier interior and still prestigious Buick name. The increase in sales for 1961, which includes 11 951.
Buick has a notch to get the eighth position in the industry rankings. In 1964 it returned in the fifth position, where most of the 1960s and the 1970s.