The 1953 Oldsmobile Fiesta ended after a single season and just 458 copies. This is because Detroit wowed 1950s America with all manner of futuristic "dream cars," but only General Motors built some for sale -- four in 1953 alone. All were costly limited-edition convertibles, and only Chevrolet's sporting 'Vette and the Cadillac Eldo became long-running fixtures.
The 1953 Oldsmobile Fiesta was designed as a "dream car," then put
into production
into production
"Dream cars" often preview forthcoming design ideas. The Fiesta hinted at '54 Olds styling with "hockey-stick" side trim and wraparound Panoramic windshield. Otherwise it was basically a stock but fully equipped 98 convertible with a tuned 170-horsepower version of Olds's 303-cubic-inch Rocket V-8.
The 1953 Oldsmobile Fiesta came standard with leather seats and power steering.
Most Fiestas wore colorful two-toning, and all had self-shift Hydra-Matic, power steering and brakes, and leather upholstery among many amenities. The Fiesta wasn't cheap at $5717, but it didn't need to make money. In those days, GM could afford to do anything it pleased.
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